GROCERY SECTOR The grocery sector consists of various retail channels; including big multiples, convenience and discounts. In recent years, growth in the grocery market has been difficult for certain channels as lower and lower prices allow consumers to spend less and get more from their grocery purchases. In recent years, growth in the grocery market has been difficult for certain channels as lower and lower prices allow consumers to spend less and get more from their grocery purchases. With the rise of discount and convenience retailers increasing their sales, this is a much more competitive industry than it has been in the past. Now multipliers must improve their pricing strategies and defend their market share. Retailers must constantly monitor competitive strategies and work hard to ensure their business stands out from the crowd. Due to the large increase in sales within the bargain and discount channels, it is very important that the main multiples remain as competitive as pos