Telemarketing Telemarketing is the direct marketing of goods or services to potential customers via telephone, Internet or fax. Telemarketing can be done either by telemarketers or, increasingly, by automated telephone calls or "robocalls". The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the phone, fueled a growing backlash against direct marketing practices. Telemarketing may also be referred to as "telesales" or "inside sales". Telemarketing Cost Most telemarketing services are billed by the hour. A telemarketing company based in the US has an average cost of around $20 and $75 per hour. An offshore telemarketing service is much cheaper. He charges an average price between $12 and $20 per hour. Telemarketing Outsourcing India accounts for more than 40% of the global BPO market. Of the world's top 10 BPO destinations, five are in Asia, with India's dominant share ensuring that almost 26% of South Asi...