Telemarketing

 Telemarketing

Telemarketing is the direct marketing of goods or services to potential customers via telephone, Internet or fax. Telemarketing can be done either by telemarketers or, increasingly, by automated telephone calls or "robocalls".

The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the phone, fueled a growing backlash against direct marketing practices. Telemarketing may also be referred to as "telesales" or "inside sales".

Telemarketing Cost

Most telemarketing services are billed by the hour. A telemarketing company based in the US has an average cost of around $20 and $75 per hour. An offshore telemarketing service is much cheaper. He charges an average price between $12 and $20 per hour.

Telemarketing Outsourcing

India accounts for more than 40% of the global BPO market. Of the world's top 10 BPO destinations, five are in Asia, with India's dominant share ensuring that almost 26% of South Asia's exports come from services. Within services, business process outsourcing and short-term migration are key segments.

The BPO industry in India doubled to $6.3 billion last year and is expected to register 37% annual growth over the next five years. Large MNCs have demonstrated their growing confidence in call center outsourcing and in India as an outsourcing hub by signing long-term, multi-million dollar BPO contracts with a trusted Indian outsourcing service provider.

Outbound telemarketing 

Outbound telemarketing, on the other hand, involves a proactive sales approach where your telemarketers make calls from your company to a target group of consumers to sell them your product or service. While they may not sound that different, they are actually very, very different animals.

Inbound Telemarketing

An inbound telemarketing strategy involves customers initiating the first contact with a company. Unlike outbound, where agents directly approach customers to make a sale, inbound allows customers to contact the company when it's most convenient for them, which could lead to higher profitability in the long run.

Telemarketing job description

Telemarketers are professionals who are responsible for making phone calls to potential customers and selling products or soliciting donations. Their responsibilities include monitoring customer contact lists, explaining the benefits or advantages of their services, and obtaining payment details when necessary.