What is Online Retail?
The process that enables customers to search, select and purchase products, services and information remotely over the Internet. For more information, see: Online Shopping Site Features in the Customer Service Lifecycle: A Literature Review. Retailers sell goods online. Learn more in: Internet Price Difference: More Reviews and Discussions. Selling goods and services over the Internet is known as online retailing. Business-to-business (B2B) and business-to-business (B2C) sales of items and services are examples of e-tailing. Learn more in: Determinants of Women's Online Shopping Behavior: Extending the TAM Model. A type of electronic commerce in which consumers purchase goods or services directly from a seller over the Internet using a web browser. Learn more in: Modeling Website Stickiness at Initial Encounters. A form of e-commerce that allows consumers to shop from anywhere using web applications.
Top Online Retailers
Amazon India.
Flipkart.
Alibaba.
Snapdeal.
Myntra.
IndiaMART.
Book My Show.
Nykaa.
Online retailing In India
India has undergone a recent transformation in the field of shopping. The retail sector in India consisted of organized retail and unorganized retail. Recently, however, it has focused on a new form of retailing. This is known as online retailing or e-tailing. With the widespread use of the Internet and the changing socio-economic structure of India, it has proved to be an ideal place for online retailing. Online retail companies initially started selling books online, but now there are many online retailers that provide specialized and customized products. The past few years have seen drastic changes in the way Indians shop. This paper presents the scenario of online retailing in India and how it became popular. It explains the reasons behind the adoption of online retailing in India and also lists the challenges faced by online retailing. It also provides suggestions on how to make online retailing more beneficial for consumers in India.
Challenges and opportunities
E-retail or online is growing at a faster pace in India. It has seen a steady growth of 50-60% over the years. E-retail accounts for 10% of e-commerce activity in India. While there are prospects for growth in online retailing in India, we have challenges that need to be addressed. The article focuses on the opportunities and challenges for online retailers in the Indian business environment.
Current status of online retailing in India
Currently, there are more than hundred national and international online retailers in India. They are Flipkart, Myntra, Snapdeal, Amazon, eBay, Jabong and Rediff etc. As the retail industry grows, competition also increases and many new online retailers are coming in India with unique new ideas.
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